These terms refer to the strength of the fragrance, or more specifically, to how much high-grade alcohol and/or water has been added to the fragrance oils. Perfume (generally the most concentrated form you can buy) has 18-25% perfume oil dissolved in alcohol. Any mixture with a lower proportion of oil to alcohol is an eau (water). Eau de Cologne – usually 3% or less perfume oil Eau Fraiche – 3 -5% perfume oil Eau de Toilette – 6-12% perfume oil Eau de Parfums – 13-18% perfume oil Perfume or Extrait – 18-25% perfume oil

Perfumes are supposed to be worn on the body, generally on the pulse points, e.g. inside of the wrists, back of the neck, behind the ears, etc. The warmth of the body makes the perfume blossom to the fullest. Wearing perfumes on clothes will not give the warmth of the pulse points and hence the lingering effect that is generally desired is lessened.

Very often the same perfume will smell differently on different people when applied on the skin. This is due to each individual skin being different from the other. The perfume that adapts best to your skin when used regularly is termed as your signature fragrance

Long lasting depends on the perfume type, which is chosen. The lesser concentrations like eau de cologne and eau fraiche, generally are not very long lasting. Also very fresh and citrus fragrances are more tonic but not long lasting.

The above terminologies are generally used only in India. Earlier it was very common in India for the local suppliers to use Methyl alcohol as base in perfumes. Methyl alcohol being carcinogenic in nature required the appellation hanky perfume or apparel perfume as disclaimer. These are slowly disappearing and now mostly Ethyl alcohol is used in perfumes, which is a pure grade alcohol. Also wearing perfume on the body, on the pulse points tends to make it last longer than spraying it on the clothes.

No. All our perfumes are free of animal ingredients. Nor are they tested on any animals.

Top notes provide the first scent impression of a fragrance once it has been applied to the skin. They are usually lighter, more volatile aromas that evaporate readily. Their scent usually lingers for between 5 and 30 minutes. Middle notes, sometimes referred to as “heart notes”, make up the body of the blend. They may be evident from the start, but will usually take 10-30 minutes to fully develop on the skin. Base Notes are those with the greatest molecular weight. They last the longest, and are also important as fixatives, that is, they help slow down the evaporation rates of the lighter notes, giving the fragrance holding power. Common base notes include oak moss, patchouli, woods, musk and vanilla. A fragrance which does not have traditional top, middle and base notes is usually described as "linear".

Some industry experts say that perfume should be replaced every year, but properly stored, perfumes should last much longer. Most perfumes will keep several years; some will keep many more years than that. To store perfume properly, keep it away from heat and light. A dark closet or a covered box is best. Also avoid direct exposure to air.

Essential oils are volatile, fragrant liquids extracted from plant leaves, bark, wood, stems, flowers, seeds, buds, roots, resins and petals, usually through steam distillation. In other words, they are raw materials that can be used to create perfumes. They are highly concentrated and apart from a few exceptions, should not be used directly on the skin, although they can be diluted in carrier oil, such as jojoba, for such use. Perfume oils are fragrance components, natural or synthetic, in an oily base rather than an alcohol base, and can be used directly on the skin.

Wait 30 or so minutes before testing each fragrance, this will allow each fragrance to dry down properly and will also allow your nose to clear from the previous fragrance.

Good places are inside the wrist, behind the ears, elbow area, the temples, shoulders, behind the knees, the back of the neck, the cleavage area, between the toes, ankles, and thighs. Remember Fragrances rise, so don't just put fragrance on your face or behind your ears as the scent will slowly rise and disappear.

A perfumer is an expert in creating perfume compositions. Like an artist or a musician, a perfumer creates harmonious accords between fragrant raw materials to arrive at the final perfume. A perfumer has a knowledge of large variety of ingredients and their smells, weather alone or in combination. Hence affectionately the perfumers are often referred to as a Nose or 'le nez' in French.

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